The Team
Who We Are


Claire Turner
Hi, I am Claire, a mum of 3 and someone who knows what it's like to carry more than you think you can.
#ITSALOT has been born from my own healing experience through stage 4 metastatic melanoma (which continues to be a lot and has taken me to the depths of despair at times), grief after losing my beautiful mum to covid, and the wild messiness of life with 3 children. There were days I didn't know how I'd keep going but somewhere in the middle of it all, I started whispering to myself:
"it's a lot... but it will be okay."
There is more about my story in our FAQ's here

Annabelle Turner
Hi, I'm Annabelle - Claire's Daughter and one of the younger members of the #ITSALOT crew! I help with all kinds of things behind the scenes like packing orders, posting them out, and bringing lots of smiles and ideas to the brand. I've loved watching my mum build this from something small into something massive.


Sam Tyler
Hi, I'm Sam Claire's best friend and a proud sidekick behind the scenes at #ITSALOT. I am a Mum to two amazing kids, one of whom is autistic, so life can be full on....to say the least! But when Claire had the idea for this brand. I knew I wanted to be part of it, because its not just hoodies and Tee's, its a slogan I live by, and truly believe. I help with designs and sharing ideas, and making sure every parcel feels like its wrapped with love.
Watching Claire turn her healing into hope for others has been one of the most beautiful things along her journey.


