#ITSALOT is more than a brand, its a soft landing for hard days.

Born from lived experience, this collection of comforting clothing and everyday essentials is here to remind you (and the world) that while life can be heavy, you don't have to carry it alone. With every hoody, tee, and tote bearing the grounding message "But it will be ok," we're building a community rooted in honesty, softness, and strength. Because yes it's a lot...

but you're still here. And that matters.

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